4K MEDIA SIGNS AQUARIUS ENTERTAINMENT MERCHANDISING
Yu-Gi-Oh! PUZZLES, LUNCH BOXES, PLAYING CARDS AND MORE
Specialty Branded Product Line Hits Retail Spring/Summer 2016 in North America, Australia and New Zealand
New York – February 22, 2016 – 4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the licensing and marketing of the Yu-Gi-Oh! brand, today announced it has signed with Aquarius for the development of a Yu-Gi-Oh! branded specialty products line which will launch into retail by spring/summer 2016 in the U.S., Canada, Australia and New Zealand. The announcement was made today by Jennifer Coleman, Vice President of Licensing and Marketing for 4K Media, and Konrad Hoenig, President at Aquarius Entertainment Merchandising Inc.
“Aquarius has been very successful in launching other popular IP product lines into the global marketplace, and we look forward to collaborating with them on fun product and designs that convey the style and uniqueness of the Yu-Gi-Oh! brand,” said Coleman in announcing the licensing agreement.
Aquarius Entertainment will design puzzles, lunch boxes, die-cut chunky wood magnets, desk top standees and playing cards featuring the characters and designs based on artwork from the Yu-Gi-Oh! animated series.
Yu-Gi-Oh! products produced by Aquarius will be distributed by its sister company, NMR Distribution, through specialty, mid-tier, mass and department stores in the United States, Canada, Australia and New Zealand beginning in spring/summer 2016.
“The distinctive artwork of the Yu-Gi-Oh! animated series and the universal appeal of the series’ instantly recognizable characters are a tremendous benefit in designing the Yu-Gi-Oh! product line,” added Konrad Hoenig. “The Yu-Gi-Oh! brand is so well-known and has so many fans around the world, we’re anticipating a very successful product launch and strong retailer support.”