COVERPOINT MARKETING APPOINTED Yu-Gi-Oh!’S LICENSING AGENT FOR AUSTRALIA & NEW ZEALAND
Brand’s Growing Popularity On-Air and in Trading Cards across Australia/New Zealand Drives Local Market Licensing, Marketing and Promotional Support
NEW YORK, NY March 15, 2016 – Citing the continued growth and popularity of both the Yu-Gi-Oh! on-air series and trading card game throughout Australia and New Zealand, 4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the licensing and marketing of the Yu-Gi-Oh! brand, today announced it has signed a brand representation agreement for Yu-Gi-Oh! with Australia’s Coverpoint Marketing.
The agreement was negotiated by 4K Media’s VP of Licensing and Marketing Jennifer Coleman, with Coverpoint Marketing’s Managing Director Justin Dery.
“Justin and his team at Coverpoint have a demonstrated ability for licensing success within the age demographic of a typical Yu-Gi-Oh! fan and we’re eager to collaborate with them to continue to grow the brand in this territory,” said Coleman. “The company will be a formidable asset in maximizing local, regional and national consumer product licensing, promotional and marketing opportunities.”
“The success of the various Yu-Gi-Oh! series on broadcast television and in trading card games sales here in Australia and in New Zealand is incredible,” added Dery. “Utilizing our enormous network of licensing, retail and promotional partners, Coverpoint is ideally situated to support 4K Media in identifying and managing the brand’s consumer product licensing prospects as well as flushing out promotional and marketing support as Yu-Gi-Oh!’s popularity continues to grow here.”
Coverpoint’s team kicks off its representation of the Yu-Gi-Oh! brand immediately, with its first official industry event being the 2016 Toy Hobby & Licensing Fair, sponsored by the Australian Toy Association, which opens March 19, 2016, at the Melbourne Convention and Exhibition Centre.